Big Eyes tells the real-life story of how Walter Keane (Christoph Waltz) created an empire of “big eyes”, paintings of children with huge, sad eyes, which he then passed off as his own, even though it was his wife Margaret (Amy Adams) who secretly painted them. For years Margaret keeps their secret, until after their divorce when she becomes empowered to tell the truth. The film not only exhibits the art world of swinging 60’s America, it also tells the story of Margaret’s transformation as she battles for the truth to be known.
It seems fitting that the first shot of the film is that of a printing press hurriedly spitting out images of a big-eyed painting, as it’s through the mass printing of Margaret’s big eyes that Walter conquers not only the popular culture but makes himself known in the elite art world too. As a site of interest for the wealthy middle class, the art market of the 1960s was domineered by an exclusive circle who held what they defined as “art” to incredibly high standards: in an early scene, Walter takes his simple “Sunday paintings” to a hip San Franciscan gallery displaying Expressionist art, only to be told that “People want Kandinsky, or Rothko! They don’t want goopy street scenes”, by owner Ruben (Jason Schwartzman). To become successful, artists created works that conformed to the fashionable trends at the time, even if it wasn’t to their own style, and Walter’s Parisian street scenes just don’t cut the mustard. Desperate to make money, he hangs his and Margaret’s artworks outside the restrooms of the hungry-I, a popular jazz club,hoping that its wealthy patrons will take an interest, only to find himself rapidly selling all of Margaret’s paintings rather than his own. From then on,Walter invades not only the homes of the middle class by selling the works Margaret secretly paints, but also the world of the local working class, selling posters and postcards to those who can’t afford the real thing. Ruben later sees the duplicated images in a shop window and exclaims: “Christ, it’s a movement!”. Certainly, following the Pop Art movement of the 1950s, it no longer mattered if artwork was tasteful or rose to any academic standards, what was important was its presence in popular culture. People wanted art that was deemed “cool” and trendy in any form, and even if they didn’t have the money to spend on an original, mass print meant they could access it in cheap copies, as Walter tells Margaret: “Folks don’t care if it’s a copy. They just want art that touches them!” Walter is proved right when patrons rush to the gallery to pick up cheap photocopies of the Big Eyes, and he is thrilled knowing he can cater to the wants of both the middle-class art world and the local mainstream audience, as he tells Margaret, “Would you rather sell a $500 painting, or a million cheaply- reproduced posters?!” This moment also suggests that art consumption was now based on trends and profit, rather than any particular talent; no doubt Margaret’s paintings were well done, but it seemed buyers wanted her work because it was immensely popular, not necessarily because of any artistic knowledge or interest.
It’s this combination of unique artwork and manipulation of new production methods that creates the commercial boom and sends the Keane name into the spotlight. However, it doesn’t come without consequences, as the eerie scene of Margaret in the supermarket demonstrates. She walks through aisles stocked with brightly-coloured multiples of cleaning products, drink bottles and food, most notably, soup cans not unlike those in Warhol’s famous Campbell’s Soup Cans. Like her paintings,these objects too have become copied over and over, blurring into one colourful mass. Suddenly, she turns a corner to see a display of Big Eyes posters,proudly proclaiming: “We have Keane!” Seemingly in disbelief, Margaret passes the display, only to lock eyes with another woman with freakishly large eyes.Hurrying away, she sees that everyone around her, including the checkout girl,and the family in line behind her, all have those huge eyes she gave the children she painted. If, as Margaret claims earlier in the film, she gets her ideas from “the world around her” then it is this warped world that has allowed her to be confined to the home while Walter enjoys the success from the outside world.
Indeed, the film’s bright bubblegum colours echo the optimism of Walter’s success, contrasted only by Margaret’s growing unhappiness from the loss of control of her own identity, both personally and artistically, as Walter tells her: “Keane means me.” Yet Margaret’s sense of artistic integrity is fully recognized and celebrated, with Adams’ character presented as genuinely talented, and being inspired organically from the world around her. Early on, Margaret tells her daughter Jane that “creativity wells up from within”. On their honeymoon in Hawaii,lying beside Walter on the beach, she tells him “Only God could make those colours”, suggesting she sees the world itself as an artistic creation. It is this gifted and appreciative personality that allows us to engage with Margaret, while simultaneously realizing the real struggle she represents, as the film concludes with the intense legal battle between the Keanes. While the courtroom scene is accurate to real life – a Time article confirms that a judge really did ask them to paint a Big Eyes in front of a jury – it also highlights the lack of representation female artists were given in the art world: Walter convinces Margaret to continue painting in secret because he argues that selling the paintings under his name is the only way to be successful. Similarly, the only other female artist mentioned in the film is Georgia O’ Keefe, the only exception to Walter’s statement of “People don’t buy lady art”. Yet against all odds, Margaret can demonstrate her honesty by completing a painting in under an hour, while Walter idles and complains of a sore shoulder, proving that authentic talent is no match for fabricated lies.
Overall, I would argue the film accurately portrays both the 1960’s art world and the struggle of female artists to have their voices heard. Certainly, some aspects of the movie are somewhat dramatized; the scene at the World’s Fair between Walter and critic John Canaday as a prime example. Canaday was a real person and did heavily criticize the “Tomorrow Forever” painting commissioned for the World’s Fair, with a Time article confirming that phrases such as “tasteless hack” and others used in the movie were quoted directly from his review. The same article also adds that, while Walter was probably upset at the review, there are no reports to suggest that he attacked Canaday or anyone else, meaning the scene in the movie where he attacks Canaday (Terence Stamp) is absolutely fictional. The movie generally doesn’t acknowledge any source of historical evidence, only showing a sweet photograph of Adams and the real Margaret Keane in the closing credits. All the same, I think Margaret’s story is one that deserves to be told; Big Eyes manages to offer fantastic insight into how the art market was changed through new technology that made art more accessible to the masses, as well as the fight of women to be recognized for their talent.
Bibliography:
Dockterman, Eliana, “The True Story Behind Big Eyes” Time, 25 December 2014
Ronson, Jon, “The big-eyed children: the extraordinary story of an epic art fraud”, 26 October 2014, theguardian.com (last accessed 17 November 2018)
